Akshay Menon
AdTech & Analytics @ MiQ
Akshay Menon
About Me
Hello there...
I’m Akshay Menon, an Associate Solutions Engineer at MiQ. I build data‑driven programmatic solutions, and help brands connect media outcomes to real business impact.
Before MiQ, I worked across Dentsu and Merkle on programmatic campaigns & strategy. I’m an MSc Loughborough grad with a BTech in Computer Science from VIT.
Outside work: I’m a cricket nerd, gamer, and tinkerer who enjoys building small tools, dashboards, and the occasional game prototype.
Curious about a fit? Say hi on LinkedIn or grab my CV.
Prefer email? menonakshay1997@gmail.com 🙂
- Based in London, UK
- Current company MiQ
- Email menonakshay1997@gmail.com
Résumé
Education
2020-2021
Loughborough UniversityMaster of Science
Sport Management
2014-2018
Vellore Institute of TechnologyBachelor of Technology
Computer Science and Engineering
Experience
Sep 2024 - Present
MiQAssociate Solutions Engineer
- Architect bespoke measurement and automation solutions that connect MiQ’s programmatic stack with client CRM and analytics platforms.
- Build Python and Apps Script diagnostics that surface pacing, supply, and creative anomalies, shrinking troubleshooting cycles for trading pods.
- Partner with commercial and analytics leads to scope CTV and retail media pilots, translating business requirements into actionable technical briefs.
- Lead enablement sessions for account teams, turning experimentation insights into reusable dashboards and activation playbooks.
Jul 2023 - Aug 2024
DentsuProgrammatic Executive
- Managed programmatic accounts across Tech, FinTech, and Hotel verticals, delivering an 80% lift in ROAS through data-driven targeting strategies.
- Ran A/B and multivariate testing to optimise creative formats and audience mixes, improving media efficiency and engagement.
- Developed strategic media plans aligned to client KPIs across awareness, consideration, and acquisition objectives.
- Co-built automated dashboards with Google Apps Script, cutting manual reporting time by 70% while improving data quality.
- Created a GPT-4 powered chatbot prototype during an OpenAI hackathon to accelerate client discovery conversations.
Jul 2022 - Jun 2023
MerkleProgrammatic Display Junior Associate
- Analysed performance across Google DV360 and Adobe Advertising Cloud to uncover optimisation opportunities that increased CTR and reduced CPA.
- Developed a PowerShell automation bot that reduced manual creative-handling effort by 90% and boosted data accuracy.
- Used Campaign Manager, Google Ads, and Google Analytics insights to fine-tune cross-channel digital strategies.
- Produced executive-ready reports narrating performance uplifts and next steps for clients and stakeholders.
Jun 2018 - Jun 2020
Deloitte AdvisorySoftware Engineer
- Built an automation framework for Solvas LeaseController, reducing onboarding workload by 70–80% through PowerShell, ExtJS, and SQL Server automation.
- Received the Deloitte Innovation Award for an application that removed 15 hours of weekly manual reporting for accounting teams.
- Led the Solvas Artest engineering pod alongside US counterparts, coordinating milestones, QA cycles, and release readiness.
- Created recruitment analytics dashboards in Excel and Power BI that cut candidate tracking time by 30% for senior leadership.
- Organised engagement programmes as part of Deloitte Hyderabad’s technology committee, handling planning and budgeting.
- Previously completed a Solvas Portfolio internship (Jan–May 2018), delivering performance fixes and a blockchain proof-of-concept for insurance fraud.
Jun 2017 - Jul 2017
Larsen & Toubro InfoTechSummer Intern
- Developed machine learning models on Microsoft Azure that improved predictive accuracy by 15%.
- Collaborated with software and QA teams to deploy robust ML solutions into production environments.
For a longer-form view of projects and publications,download my CV.
Capability
AdTech
- Programmatic Ecosystem
- Attribution & Measurement
- Pixels & Tagging
- Campaign Optimisations
Focus Areas
- Performance Marketing
- Measurement & Analytics
- Automation & Scripting
- CTV & Retail Media
Data & BI
- SQL
- Excel
- Databricks
- Tableau
Scripting & Automation
- Python
- PowerShell
- JavaScript
- Apps Script
Programmatic Platforms
- DV360
- Teads
- Amazon DSP
- Campaign Manager 360
- The Trade Desk
Certificates