Akshay Menon

About Me

Hello there...

I’m Akshay Menon, an Associate Solutions Engineer at MiQ. I build data‑driven programmatic solutions, and help brands connect media outcomes to real business impact.

Before MiQ, I worked across Dentsu and Merkle on programmatic campaigns & strategy. I’m an MSc Loughborough grad with a BTech in Computer Science from VIT.

Outside work: I’m a cricket nerd, gamer, and tinkerer who enjoys building small tools, dashboards, and the occasional game prototype.

Curious about a fit? Say hi on LinkedIn or grab my CV.

Prefer email? menonakshay1997@gmail.com 🙂

Résumé

Education

2020-2021
Loughborough University

Master of Science

Sport Management

2014-2018
Vellore Institute of Technology

Bachelor of Technology

Computer Science and Engineering

Experience

Sep 2024 - Present
MiQ

Associate Solutions Engineer

London, UK

  • Architect bespoke measurement and automation solutions that connect MiQ’s programmatic stack with client CRM and analytics platforms.
  • Build Python and Apps Script diagnostics that surface pacing, supply, and creative anomalies, shrinking troubleshooting cycles for trading pods.
  • Partner with commercial and analytics leads to scope CTV and retail media pilots, translating business requirements into actionable technical briefs.
  • Lead enablement sessions for account teams, turning experimentation insights into reusable dashboards and activation playbooks.
Jul 2023 - Aug 2024
Dentsu

Programmatic Executive

London, UK

  • Managed programmatic accounts across Tech, FinTech, and Hotel verticals, delivering an 80% lift in ROAS through data-driven targeting strategies.
  • Ran A/B and multivariate testing to optimise creative formats and audience mixes, improving media efficiency and engagement.
  • Developed strategic media plans aligned to client KPIs across awareness, consideration, and acquisition objectives.
  • Co-built automated dashboards with Google Apps Script, cutting manual reporting time by 70% while improving data quality.
  • Created a GPT-4 powered chatbot prototype during an OpenAI hackathon to accelerate client discovery conversations.
Jul 2022 - Jun 2023
Merkle

Programmatic Display Junior Associate

London, UK

  • Analysed performance across Google DV360 and Adobe Advertising Cloud to uncover optimisation opportunities that increased CTR and reduced CPA.
  • Developed a PowerShell automation bot that reduced manual creative-handling effort by 90% and boosted data accuracy.
  • Used Campaign Manager, Google Ads, and Google Analytics insights to fine-tune cross-channel digital strategies.
  • Produced executive-ready reports narrating performance uplifts and next steps for clients and stakeholders.
Jun 2018 - Jun 2020
Deloitte Advisory

Software Engineer

Hyderabad, India

  • Built an automation framework for Solvas LeaseController, reducing onboarding workload by 70–80% through PowerShell, ExtJS, and SQL Server automation.
  • Received the Deloitte Innovation Award for an application that removed 15 hours of weekly manual reporting for accounting teams.
  • Led the Solvas Artest engineering pod alongside US counterparts, coordinating milestones, QA cycles, and release readiness.
  • Created recruitment analytics dashboards in Excel and Power BI that cut candidate tracking time by 30% for senior leadership.
  • Organised engagement programmes as part of Deloitte Hyderabad’s technology committee, handling planning and budgeting.
  • Previously completed a Solvas Portfolio internship (Jan–May 2018), delivering performance fixes and a blockchain proof-of-concept for insurance fraud.
Jun 2017 - Jul 2017
Larsen & Toubro InfoTech

Summer Intern

Mumbai, India

  • Developed machine learning models on Microsoft Azure that improved predictive accuracy by 15%.
  • Collaborated with software and QA teams to deploy robust ML solutions into production environments.

For a longer-form view of projects and publications,download my CV.

Capability

AdTech

  • Programmatic Ecosystem
  • Attribution & Measurement
  • Pixels & Tagging
  • Campaign Optimisations

Focus Areas

  • Performance Marketing
  • Measurement & Analytics
  • Automation & Scripting
  • CTV & Retail Media

Data & BI

  • SQL
  • Excel
  • Databricks
  • Tableau

Scripting & Automation

  • Python
  • PowerShell
  • JavaScript
  • Apps Script

Programmatic Platforms

  • DV360
  • Teads
  • Amazon DSP
  • Campaign Manager 360
  • The Trade Desk

Certificates

Blockchain Foundation Developer

24 February 2018
IBM

The Fundamentals of Digital Marketing

17 July 2020
Google Digital Garage